In the lore of the game universe, one of the many cybernetic enhancements people can choose is a sexual implant called the “Mr. Stud”. The advertising tagline is “All Night, Every Night. And She’ll Never Know.” Every time we talk about our implants and how they give us unlimited endurance, I’m reminded of this. (Looking at you, dan_bionic and LetoMan!)

In the game there’s an equivalent female implant called the “Midnight Lady”.
Anyway, when talking to my wife I often refer to an implant as a “Mr. Stud”, so there’s a new pop culture reference if anybody needs one!
Here’s the billboard ad for Mr. Stud from the PC game, though they dropped the second:
